Faiszer MusthaphaSri Lanka Tourism, on Wednesday, introduced the proposed new brand strategy to the Middle East market, highlighting the effective eradication of terrorism which has been a key drawback in developing the country as a tourist destination during the last 25 years. "We have caged the tiger and restricted the terrorists to less than 4 sq. km. Due to the human shield; the Government of Sri Lanka is unable to clear this area in an overnight operation. But soon, LTTE terrorism will have no standing in Sri Lanka which will open-up the entire country for tourism, followed by the much awaited new brand strategy, introduced this month, to the international market," said Deputy Minister of Tourism, Faiszer Musthapha.
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