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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2371

Spinner Ajantha Mendis and Janashakthi in a winning partnership

By Quintus Perera – Asian Tribune

Colombo, 24 December, (Asiantribune.com): Janashakthi Insurance PLC signed up Sri Lanka's ace spin bowler Ajantha Mendis as its new Brand Ambassador. The new partnership between Janashakthi and Mendis complements each other as both share the same passion and values: "Innovation, Trustworthiness, Dynamism and Dependability". Janashakthi has proved that these values are inherent in its business activities, having produced countless industry firsts, as well as proving its dependability and trustworthiness.W.T Ellawala, Chairman Janashakthi Insurance symbolically hands over the sponsorship cheque to Ajantha Mendis. Also in the picture are (L to R) C.T.A Schaffter Deputy Chairman, Janashakthi Insurance, Prakash Schaffter Managing Director, Janashakthi Insurance, Ravi Liyanage General Manager - Sales and Marketing, Janashakthi Insurance, Maj  General V. R Silva and Ajantha's Manager Roshan Abeysinghe.W.T Ellawala, Chairman Janashakthi Insurance symbolically hands over the sponsorship cheque to Ajantha Mendis. Also in the picture are (L to R) C.T.A Schaffter Deputy Chairman, Janashakthi Insurance, Prakash Schaffter Managing Director, Janashakthi Insurance, Ravi Liyanage General Manager - Sales and Marketing, Janashakthi Insurance, Maj General V. R Silva and Ajantha's Manager Roshan Abeysinghe.

Janashakthi has set up many significant claims such as the Tsunami Claim which was in excess of Rs. 5Bn. Ajantha Mendis has, in his relatively short career, proved beyond doubt that he is a cricketer who can be trusted to deliver the goods. He is also celebrated as an innovative and a dynamic cricketer, an accepted fact among the cricket loving public.

The agreement was signed by Chairman, Janashakthi Insurance W.T Ellawala and Brand Ambassador Ajantha Mendis, in the presence of a large gathering of media personnel and other special invitees at the Holiday Inn Hotel in Colombo.

"Prakash Schaffter, Managing Director, Janashakthi Insurance said that they are an Innovative and Dynamic early achiever which has won the trust of the nation through its superior service and value offering. As Brand Ambassador, Ajantha Mendis will not only strengthen our brand equity and positioning, but also further enhance the image of our brands as well as strengthen our core values in line with the future needs of the environment within which we operate.

Ajantha Mendis said that he was thrilled to represent the Janashakthi Brand and their win-win relationship, stemming from their inherent and mutual similarities. Their passion and desire to be the best, is the foundation upon which this partnership is built.

- Asian Tribune -

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