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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 823

Prestigious 'Phalke" award conferred to Veteran Film producer D Rama Naidu

By Sathyalaya Ramakrishnan Reporting from Chennai
Chennai, 11 September, (Asiantribune.com):

D_Rama_Naidu.jpgThe Government of India has conferred the prestigious "Dadasaheb Phalke award" to vetran film producer D Rama Naidu. When the announcement was made on Thursday, Mr Ramanaidu was shooting a film in Araku off Visakhapatnam in Andhra.

When the veteran producer learned about his being conferred with the country's biggest honor in the field of cinema: the Dadasaheb Phalke award.

A joyous Ramanaidu attributed it as an honor for his native Andhra Pradesh. "This is the most satisfying moment of my life," gushed Naidu, the country's most prolific film producer, who has entered the Guinness Book of World records for producing the maximum number of films (130), but also for doing it in the maximum number of languages. Talking of this accomplishment, he said, "I have produced films in almost all major Indian languages, except Punjabi. I plan to do that soon."

The 2009 award, to be presented next month during the International Film Festival of India at Goa, comprises a `Swarn Kamal', a purse of Rs 10 lakh and a shawl.

Ramanaidu was born into an agriculture family in Prakasam district's R Karamchedu, where he did his schooling before graduating from Presidency College in Chennai -a city to which he moved to in 1962 on the advice of actor Akkineni Nageswara Rao. There, his visits to the Andhra Club in Chennai helped him strike a rapport with celebrities like Ramana Reddy and Relangi. Soon he attempted film production. The debut was a success. Ramudu Bheemudu, with legendary NTR, was a blockbuster.

Nageswara Rao-starrer Premnagar (1971) established him in the industry: "If Ramudu Bheemudu was the seed (for my success), Premnagar was the tree," he famously said.
In 1986, he migrated to Hyderabad, where he built the eight-acre Rama Naidu Studio.
An ex-MP from Bapatala, Ramanaidu has been honored by the AP state award committee's besides Indian Panorama, and has won the L V Prasad Gold Medal. His Asukh (Bengali) won the National Award for the Best Film in 1999.

- Asian Tribune -

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