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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 1587

Sri Lanka’s Master Blaster Sanath Jayasuriya bats for CIFL

By Santhush Fernando in Colombo
Colombo, 25 September, (

Jayasuriya_0.jpgSri Lanka’s legendary all-rounder in the history of the game of Cricket¬- Sanath Jayasuriya, popularly known as “Master Blaster”, began a brand new inning this week, batting as the Brand Ambassador for one of the leading finance companies in Sri Lanka- Central Investments & Finance Limited (CIFL).

The company carries the hallmark of cohesion and steadfastness as an emerging force in the Sri Lankan commercial spectrum. With main services of the company listed as Hire Purchase and Leasing funded by Deposits and Savings, the Micro credit and Micro finance are now its key products with the aim of uplifting lives of the rural people.

Sanath Jayasuriya’s commitment to technique and his perseverance to achieve perfection has seen him top world rankings. He is an unparalleled batsman, and a gentleman of unique character. He is strategic and brave with his decisions and he is known to be passionate towards the game of cricket.

“CIFL finds that Sanath’s approach to his game is very similar to the way CIFL approaches its business where we strive to be perfect in everything we do, and we know the importance of delivering a consistent outcome every single time and we both know the importance of hard- work and preparation" stated the CEO of CIFL, Jayanth Wickremeratne.

CIFL hopes to involve the new brand ambassador to launch many new products in the coming months through the wide network of branches and service centers around the country including Kandy, Jaffna, Galle and Pollonnaruwa.

CIFL sets very high standards and the company comprises of a reputable Board of Directors who are experts in diverse and respectable fields of Medicine, Finance, Banking and IT. CIFL believes in increasing internal strength and quality which will continue to transform challenges in to opportunities and drive the company to be a premier player in the industry.

The recently launched innovative products such as “ Kalin Poli” and “Dream Home Bonanza” along with Pawning and Micro-credit activities already gaining in popularity will further be strengthened through the association of celebrity personalities who are on board CIFL such as Thilina Thushara and Sanath Jayasuriya.

- Asian Tribune -

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