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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2644

Sri Lanka's Premier Mass Communication Technology Conference

By Quintus Perera - Asian Tribune

Colombo, 10 April, (Asiantribune.com): Sri Lanka’s premier mass communication technology conference and exhibition – Broadcast Sri Lanka 2008 is scheduled to be held on 12th and 13th June at the BMICH where critical issues of national importance will be addressed for the first time and will be held in conjunction with the Sumathi Awards 2008.

To announce the modalities of the exhibition and other matters involved with such issues like migrating from Analogue to Digital Television a Press Conference was held last week at Sumathi Court Bambalapitiya with Dr D B Nihalsingha and Thilanga Sumathipala among others.

United States will make the congressionally mandated switch to all-digital transmission of television (DVT) broadcasts on the 19th of February 2009. The transition represents the most significant advancement in television technology since colour TV was introduced. The worldwide transition to digital television will then sweep across the world. Al existing analogue television equipment such as TV receivers, Cameras, recorders, editing and transmission facilities would be rendered redundant.

Digital television is a new digital broadcast standard where images and sound are captured using the same digital code found in computers, thereby dramatically improving the picture and sound quality in comparison to the current analogue television technology.

Digital television will allow stations to broadcast programmes in much higher resolution or clarity than standard analog television. These visually stunning pictures will have more than twice the resolution and clarity of analogue television.

Thus critical issues of national importance will be addressed for the first time at the Broadcast Sri Lanka 2008. The exhibition would involve in all aspects of television production, transmission and reception, and to familiarize with the salient points and find out the solutions to the challenges

The exhibition will showcase the latest digital multimedia technology and professional industry equipment and services from exhibiting companies.

In Sri Lanka varying stages of digital transition exist, in areas such as editing being fully digital, cameras partially digital, while areas such as transmission and reception are not digital at al.

The conference to be held along with the Exhibition aims at standardizing migration to digital by developing a consensus on the migration pathways. Despite the numerous advantages of Digital TV, the migration will involve essential costs.

Dr D B Nihalsingha will chair the conference. It will address key topics such as: all television stations; production houses; producers; directors; technicians and suppliers of TV equipment and key areas to be discussed are: should Sri Lanka change to digital only or go directly for high definition television; issues in television production; cameras, editing; issue relating to existing TV receivers after migrating to digital; issues of regulation and a template for the migration process.

- Asian Tribune -

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