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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2865

Plea to arrange marketing of film locations in Sri Lanka

Sunil C. Perera - Reporting from Colombo

Colombo, 16 May, ( Continuous requests are made to popularize the Sri Lanka’s scenic beauties for international film locations. It was pointed out that the authorities have so far failed to take appropriate actions in this direction.

V.Shunmuganathan, President of the Up country development Organisation [UCDO] revealed that many South India film makers are in the hill country locations, especially in Nuwera-Eliya, Sita-Eliya, Huggala and in many other places to shoot scenes for their films.

Shanmuganathan in an interview told that South Indian film producers make the best use of the central hill country locations, especially the tea gardens of Lanka, water falls, winding rivers, the morning mist and other natural beauties of the country to enrich scenes in films they make.

The local film makers and the responsible authorities must take necessary action to popularise marketing of film locations in Sri Lanka, emphasised Shunmuganathan.

He said South Indians have shown their interest to make films here, due to the low transport costs and cheap hotel costs.

Though the organization has sent a number of written requests to the Central Provincial Council and other authorities to take action to implement a viable economic project to promote locations for film makers, he lamented that the request still remains unheeded by the authorities.

During the UNP regime there was a plan to market hill country film locations through its investment plans.

According to a brochure published by the Ministry of Central Region Development the hilly terrain covering the central and south of the region gradually descending to undulating landscape in the low lying north, a variety of ecosystems offer ideal and breathtaking natural vistas for filming locations.

It said that world famous films like ‘Elephant Walk’, ‘Bridge on the River Kwai’ and ‘God king’ were few of those filmed that were entirely shot on locations in the Central region.

Scenic beauty and cost effective production facilities and comfortable accommodation coupled with English speaking talented local artists and technicians have encouraged filmmakers from world over to select the central region as their best film location, the brochure said.

However most famous film locations in the hill country are now idling due to the lack of publicity, says UCDO Chairman.

A famous film location for Bridge on River Kwai in Kitulgala is presently managed by an individual, who said that the authorities are not in a position even to clear the area.

`This location is too important for Sri Lanka and it is a world famous film location, said veteran film Director and producer Chandran Ratnam.

Meanwhile, the UCDO decided to send a written request to the President of Sri Lanka to implement a marketing program for the local film locations.

According to the Chairman of the UCDO, the marketing of local film locations would be a money-spinner for the government coffers.

‘We can market film locations and attract tourists too, he said.
At present a number of foreigners visit Kitulgala to view the world famous film location for Bridge on the river Kwai.

- Asian Tribune -

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