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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2584

In Sri Lanka tourism boost in Middle-east market

By Quintus Perera- Asian Tribune

Colombo, 26 May, ( At the monthly media discussion with the Tourism Ministry, it was revealed that the Sri Lanka Tourism Promotion Bureau with SriLankan Holidays announced that prominent hotels and resorts across Sri Lanka is extended a value-added benefit for Middle East travelers by offering a free stay for two children below the age of 12 years sharing the parents’ rooms as an industry standard during the summer months commencing in June and ends up in August.

The discussion was presided over by Faizer Mustapha, Deputy Minister of Tourism and two special events took place. One was the recognition of a person who served the travel industry in Sri Lanka for a massive 66 years, would be the longest in the world of tourism.

He is K G Kuttan, who serves Galle Face Hotel since 1942. He explained to the audience as to how he came from Kerala, India in 1938 to Mannar pier and then from there to Colombo and when there was a dearth in the carder in the country, he was introduced to Galle Face Hotel in 1942.

He expressed his gratitude to Galle Face Hotel one of the oldest hotels in the country too, for accepting him and allowing him to continue for so long a time. He was so happy and moved that he burst into tears.

The other event was the felicitation of several members of the Hilton Colombo staff who have won several international accolades. William Costley, General Manager, Hilton Colombo speaking of how excellent and the team spirit by which his staff won the awards, said that Sri Lankans are with full of talents and with proper training, these talents could be exported.

With regard to the Middle Eastern travel market expansion, it was revealed that the increase has been 80.5 percent compared to the corresponding period in 2007. It was also revealed that the overall increase has been 8.6 percent in comparison to corresponding period of last year.

In response to this increase the Sri Lanka Tourism Promotion Bureau and SriLankan Holidays a programme of SriLankan Airlines organizes a package which include valued-added benefits where well known hotels and resorts across Sri Lanka will extend the Middle-east travelers by offering a free stay for two children below the ages of 12 years sharing the parents’ room as an industry standard during the summer months from June to August.

Commenting on the package Deputy Minister Mustapha said that they are pleased to announce this family-friendly package for the summer season to encourage more Middle East visitors to Sri Lanka destination. He said that this family-oriented promotion will be the norm throughout the summer.

The Deputy Minister also noted that competition in the travel industry was intense. He said that it is vital to understand the needs of their travel origin markets and formulate programmes to capitalize on opportunities and gain market share and Sri Lanka with this family-package and value-added services is well-positioned to capture a fair share of the market.

Amith Sumanapala, General Manager, SriLankan Holidays said that they have tied up with three trade partners viz Connaissance DE Ceylan, Jetwing Travels and Walkers Tours to give holidaymakers a world of memories on the island holiday.

In this latest initative to promote tourism to Sri Lanka, SriLankan Holidays will give away a free holiday package for each child under the age of 12 accompanying an adult who has purchased a special SriLankan Holidays package to the tropical island between June and August.

- Asian Tribune -

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