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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2609

Tigo introduced mobile telephone incoming free first in Sri Lanka

By Quintus Perera – Asian Tribune

Colombo, 02 June, ( Tigo would utilize a substantial amount of funds for the development of their mobile phone network and they are in all emerging economies. The amount so utilized for the year would be one billion dollars. Eric Van Vulpen, appointed as the Chief Commercial Officer, Tigo Sri Lanka in a press conference held in their head office in Colombo last week said that mobile telephone operators who have brought the future apparently is too early and due to that they paying for it as it is too early for Sri Lanka.

Milicom is the parent company of Tigo which manages to combine high growth with strengthening profitability and cash flow. They are present in 16 countries with a combined population of 287 million. In 14 of their markets, they operate under the Tigo brand which embodies the value of affordability, accessibility and availability which are so important both to their customers and to the growth of the company. They operate in three countries in Central America, three countries in South America and eight countries in Africa. In Asia they operate in Cambodia, Laos and Sri Lanka. The population distribution in Central America 27 million, South America 60 million, Africa 158 million Asia 42 million in the regions they operate.

With operations on three continents, Millicom is one of very few mobile telephone companies with a global emerging market presence, giving them economies of scale and the ability to apply the best practices found in each market access all of their operations. They can create valuable synergies, especially in purchasing, marketing and management.

Van Vulpen said that in Sri Lanka as it is too early Tigo has not yet introduced 3G services as the Sri Lankan market still lacks a suitable environment for the 3G experience. But these facilities would be brought to the country at the right time.

He said that no major changes were introduced other than after re-branding from Celltell to Tigo. He said that Celltell, which pioneered in the local mobile phone operators since launching in 1989 managed to retain its customers with its consumer driven service. He said that their company believes that satisfied consumers will drive the business. They have introduced many customer oriented services and on top among them is per second billing service charges and incoming free without rental or a fee. Tigo also offers lifetime bonus schemes which reward loyalty by ten percent for each year. It also has an active SIM card which includes all value added features in the phone.

Tigo has stations spread in around a vast network covering all the provinces sans the war zone areas. Van Vulpen said that they are currently filling in the gaps and finding places where they can improve. Forty base sites were opened last months and their target is to achieve thousand by the end of 2008 and said that further that the reason for not covering the Northeast was because of the company policy to ‘not pay money under the table’.

- Asian Tribune -

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