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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2585

Ceylon Glass handy with Superbrand status

By Quintus Perera – Asian Tribune

Colombo, 28 June, ( Ceyon Glass Company (CGC) is awarded Business Superbrand status by Superbrands Lanka. Superbrands programme operates in over 55 countries and acknowledges a variety of categories of brands. The latest programme being rolled out in Sri Lanka, recognizes those products and services which are directly marketed to other businesses through Business Superbrand. Sanjay Tiwari CEO and Executive Director of Ceylon Glass Company, displays some of their bottles.Sanjay Tiwari CEO and Executive Director of Ceylon Glass Company, displays some of their bottles.

CGC encompasses the entire local market demand while a negligible percentage of glasses are imported into Sri Lanka.

CGC a public listed company is on the threshold of transforming it’s traditional manufacturing skills to gear themselves to meet global demands. Despite the high cost of utilities and the lack of cheap fuel sources in Sri Lanka, Ceylon Glass has built on a history of over 50 years to achieve distinction as a company that caters to all segments of glass containers.

After its takeover in 1999 by the India-based Piramal Glass Ltd (a Piramal Enterprise Company), the company has been on a capacity building drive, weeding out inefficiencies and installing newer processes to optimize the utilization of raw materials and innovating new developments.

In line with the increasing demand for glass containers in all segments locally and internationally, Ceylon Glass Company put up a state of the art 250 tons per day glass manufacturing facility recently in Horana, Sri Lanka, thereby doubling the capacity of their overall glass manufacturing, as well as that of coloured glass.

The factory can turn out bottles in a range of dimensions ranging from as small a quantity as 50 millilitres to as much as 2.5 litres. The bottles come in a myriad shapes and designs for use in aerated waters, liquor, wines, beer, cosmetics, pharmaceuticals as well as the food and beverages industries, with the growth of these industries having energized Ceylon Glass Company’s top-line.

Ceylon Glass Company is the only company in South East Asia to possess the Coloring Fore hearth technology to produce large size color bottles. The company’s Horana facility has driven it to enter the specialized colored niche bottle market, which is a more modest volume/high value market. Ceylon Glass backed by the corporate design centre has also perfected the technique of designing and decorating bottles by implementing a variety of innovative methods, thus allowing it to compete in the international markets in the near future.

Sanjay Tiwari CEO/Executive Director, CGC said that he is delighted that their presence in the country is recognized along with their contribution.

Ms Sharmila Cassim, Head of Marketing at Superbrands Lanka said that Business Superbrands are the hidden gems that drive the country’s economy. She said that they are hidden as they are not obviously visible to the general public because they do not advertise as they ae marketed directly to the potential customers.

- Asian Tribune -

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