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Asian Tribune is published by E-LANKA MEDIA(PVT)Ltd. Vol. 20 No. 113

Marketing Strategy and Marketing Shareholder Value

By Quintus Perera – Asian Tribune

Colombo, 06 Septembrer, (Asiantribune.com): .It is accepted that Marketing is the driving force of a business to deliver market share and bottom-line results. Today successful businesses are driven by individuals who are marketing oriented and contribute significantly towards delivering shareholder value which is the principle aim of any business.

Chartered Institute of Management Accountants Sri Lanka Division has organized a seminar on ‘Marketing Strategy and Marketing Shareholder Value’ under its Master Course Programme to be held shortly.

Management and Marketing Consultant Prasanna Perera will speak on the linkage between marketing strategy and shareholder value with illustrations of best practices relating to marketing strategy implementation and resultant shareholder benefits.

The seminar aims at managers and executives to develop winning marketing strategies, clearly understand the concept of “Shareholder” value, develop new knowledge and expertise in building and implementing marketing strategy and obtain a profound understanding of the linkage between marketing strategy and cash flow.

Companies looking to gain a more sustainable competitive advantage, higher profitability and shareholder loyalty, greater expertise & skills in marketing strategy formulation and to obtain a stronger portfolio of brands, resulting in larger and more positive cash flows are encouraged to nominate this progaramme.

Prassana is a Fellow Member and Chartered Marketer of the Chartered Institute of Marketing, U.K. a Director of the Canadian Institute of Marketing, a Member of the Singapore Institute of Management, Sri Lanka Institute of Marketing and the Sri Lanka Institute of Directors.

- Asian Tribune -

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