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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2619

SEEDS assists entrepreneurs to become exporters

Sunil C. Perera, Reporting from Colombo

Colombo, 01 August, (Asiantribune.com): The Sarvodaya Economic Enterprise Development Services Ltd [SEEDS] has planned to assist small scale entrepreneurs to become exporters.Shantha Jayasuriya: "We train over 2000 jobless  youth and existing small scale entrepreneurs on business management, business promotion and on various vocational training programs on their request."Shantha Jayasuriya: "We train over 2000 jobless youth and existing small scale entrepreneurs on business management, business promotion and on various vocational training programs on their request."

Speaking to media Technology Development Manager of SEEDS Mr.Shantha Jayasuriya said that SEEDS has selected these entrepreneurs through its trade fairs. “Most of them could build contacts with leading businessmen and exporters through this trade fairs. They produce quality products using our guidelines,” he said.

At present SEEDS assists small scale entrepreneurs to manage their businesses using new management techniques. The SEEDS has a small enterprise development project funded by the European Commission in Sri Lanka .

“We train over 2000 jobless youth and existing small scale entrepreneurs on business management, business promotion and on various vocational training programs on their request,” said Mr.Jayasuriya.

The SEEDS charges a fee on some training programs, however the SEEDS business promotion officers also assist to prepare project proposals and business plans to encourage small scale businessmen in Sri Lanka. According to the sources, the SEEDS main aim is to eradicate poverty and improve local economy using poor masses.

“We decided to open an quality assurance center, with the help of the Industrial Training Institute [ITI] and the Department of Agriculture .The SEEDS guides entrepreneurs to obtain this service to grab export market, he said.

SEEDS Technology Manager said that SEEDS has already trained over 8000 entrepreneurs in various job categories in 20 districts under the financial assistance of the European Commission and guidance of the APT Enterprise Development –UK .

He said, “Over 70% of Sri Lanka’s population lives in the rural areas. The Government firmly believes that the organized private sector would have an important role to play in the required transformation of the tradition-bound agricultural sector to modern systems based on commercial principles. Development of the small enterprise sector has been identified as a means of strengthening the rural economy.

Small-scale entrepreneurs in rural areas receive little support and rely heavily on their own strengths and skills to identify market opportunities for their products. Access to information on markets, raw materials, technologies and finance is limited. In many cases, the entrepreneurs themselves are either unaware or unable to take advantage of business counseling offered by various organizations, which are often located far away from their localities.

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