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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2702

Sri Lanka: 2nd Successive Travel and Tourism Awards Ceremony

Colombo, 23 January, ( Continuing on the success of the inaugural Travel and Tourism Awards held last year, the Ministry of Tourism, in partnership with Sri Lanka Tourism, has organized the Travel & Tourism Awards 2008, which is awaited with much enthusiasm by the industry.

The Minister of Tourism, Milinda Moragoda identified the need to award the tourism sector for its contribution, as there was no award scheme prior to this. Today, the awards are recognized as the highest accolade for individuals and organizations whose outstanding contributions play a significant role in the success of the Sri Lankan travel and tourism industry.

The Travel and Tourism Awards 2008 will be held on 26 January at the Bandaranaike Memorial International Conference Hall, Colombo, with the distinguished participation of Prime Minister Rathnasiri Wickramanayake.

The Travel and Tourism Awards will recognize and reward, excellence among industry stakeholders and encourage their contribution in future, for the sustainable development of the tourism industry.

The award categories constitute of 11 specific areas identified by specialists in the field. It will focus on General Awards for Tourism Legends who have contributed tremendously to the industry as a whole through many years of dedicated service. It will also award Tourism Pioneers who have broken new ground and achieved much in the tourism industry through ground-breaking achievements.

The awards will specifically seek high service standards and quality standards. The star classified tourist hotels, as well as the new trends such as boutique hotels, boutique villas, heritage hotels, heritage homes, guest houses, home stays, and restaurants will all receive awards based on their standards in the various categories, as well as the general excellence in service.

The contribution of the airline industry will be recognized as well as travel and tourism operators, both in inbound and outbound categories, and MICE (Meetings, Incentives, Conferences, & Exhibitions) organizers. Marketing communications in the tourist trade will further be rewarded, based on their outstanding promotional campaigns through local and foreign media.

Niche operators in the ayurveda and adventure categories as well as provincial tourism projects catering to the needs of grass roots level activities will receive due recognition. Foreign partners loyal to the destination will also be rewarded as well as tourism education and training efforts, within the industry.

- Asian Tribune -

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