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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2865

Sri Lanka Tourism to participate in the Arabian travel market in may 2009

Colombo, 23 April, ( A Sri Lanka Tourism delegation, led by Deputy Minister of Tourism, Faiszer Mustapha with officials from the Sri Lanka Tourism Promotion Bureau (SLTPB) and representatives from the country’s travel trade, will participate in the Arabian Travel Market (ATM), which will take place from 5th to 8th May 2009 at the Dubai International Exhibition and Convention Centre.

Being held for the 15th consecutive year, ATM 2009 is the industry’s leading travel and tourism exhibition dedicated to unlock the business potential within the Middle Eastern and Pan Arabian regions. Uniting key market players from six continents, ATM 2009 will consist of intensive meetings, seminars, press conferences and social networking opportunities.

This year’s ATM will aim to create awareness of Sri Lanka and induce tourists to visit the country during the summer holidays, encourage travel agents and tour operators who are presently working with Sri Lankan operators to increase the number of visits to Sri Lanka, to contact with new operators and persuade them to sell the destination, to tie up with regional press to promote Sri Lanka through media interviews, and to get more publicity through news paper articles and television interviews.

Sri Lanka Tourism has been participating at this event since 2003 along with the members of the travel and tourism industry in Sri Lanka. This year, 25 private sector companies will be participating at the event, along with the Deputy Minister of Tourism, and related officials.

A media conference will be held on 6th May, at the exhibition venue, where a large gathering representing media personnel from the Gulf region will participate. The re-branding of Sri Lanka Tourism is to be announced at this event. Furthermore, cultural performances are to be organized during all four days of the exhibition with the participation of artistes from the Channa & Upuli Performing Arts Foundation. A free tea serving counter will be in place at the Sri Lanka stand throughout the event, along with a host of other activities to promote the country.

- Asian Tribune -

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