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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2614

Sri Lanka Tourism to focus on Iranian market : Minister Moragoda to lead private sector delegation to Tehran

Colombo, 25 May, ( Minister of Tourism Minister of Tourism Milinda MoragodaMinister of Tourism Milinda MoragodaMilinda Moragoda left for Iran on Sunday, May 24, with a view to examining potential for increasing tourist arrivals from Iran to Sri Lanka and improving cooperation in the field of tourism. He was accompanied by a private sector delegation representing several leading Sri Lankan companies engaged in the hospitality industry, both travel and hotel sectors.

The delegation will meet with their counterparts, discuss arrangements for increased tourist traffic from Iran to Sri Lanka, as well as examine the potential for Sri Lanka hoteliers to invest in Iran as well as to reach management agreements with Iranian hoteliers, where possible. In addition to the hospitality industry, Iran is also interested in the apparel industry and the delegation would examine what potential exists in that and in other sectors, where Sri Lankan expertise could be offered.

Minister Moragoda has undertaken the visit at the invitation of Iranian authorities and will engage in discussions, which will enhance business opportunities for Sri Lankan firms in Iran.

During the visit Minister Moragoda will meet with high officials of relevant institutions, including his Iranian counterpart Esfandiar Rahim-Mashaei, vice-president for tourism affairs.

With the drastic improvement in the security situation following the last week’s victory by the armed forces, Sri Lanka Tourism will launch a well timed global promotional campaign in June. Focus of attention in this campaign will be in key markets such as the U.K., France, Germany, the Russian Federation, Middle East and India.

Meanwhile, Sri Lanka Tourism is also focusing on other potential markets such as China, Japan, the Netherlands, and Iran. The visit to Iran would help promoting Sri Lanka as a tourist destination in Iran and facilitate Sri Lankan private sector to identify business opportunities in Iran.

- Asian Tribune -

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