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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2705

Two Sri Lankans at the CIMA World Conference held in Malaysia

By Quintus Perera – Asian Tribune

Colombo, 08 August, ( Six hundred outstanding business speakers from 30 countries attended the CIMA World conference held in Malaysia last week where two Sri Lankan speakers – Dusan Soza, Executive Vice-Prsident, WNS Global Services and Thivanka Rangala, Group Chief Commercial Officer, Dialog Telekom PLC too made presentations at the Conference.

The theme for this world conference was “The global village – no boundaries, no limits”.

Dusan Soza elaborated the topic on Outsourcing as managing costs, shaping the future. He emphasized the current trends in outsourcing and the advantages of outsourcing while focusing on gaining competitive advantage. Competitive advantages both short term and long term includes not only labour and cost arbitrage but also variable re-sourcing, economies of skill and shared services. Companies look for optimum value creation for their organizations through outsourcing and look for holistic solutions and going global.

He spearheads WNS’s business process outsourcing operations in Sri Lanka. The company is now a forerunner in the BPO industry and has won numerous awards and recognition.

Mr Rangala has spoken on “Inclusion”, the use of technology as a digital bridge rather than to increase today’s digital divide. In today’s world they look to connect everyone everywhere, the way to do this would be to use technology.

Cross inclusion allows activities such as banking, ticketing advertising and a wide range of other industries to be utilized via your mobile, whilst there is a challenge in today’s economic environment. New technology of next generation networks actually facilitate higher capacity more efficiently hence more of the population can enjoy facilities which cannot be taken for granted.

The Mapping of the triple bottom-line into corporate results and monitoring would be the ideal way forward to motivate and reward companies that create value which is far more than what is invested in the company. Overall dialing into value creation is about using technology to improve people’s life in an environmental friendly way, and by the company investing in its operations the value created to various stake holders is far in excess than the value invested.

- Asian Tribune -

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