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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2188

Brandix Apparel pays tribute to its vendors

By Quintus Perera - Asian Tribune

Colombo, 02 November, ( With over 150 local and foreign supply chain partners and with a host of other distinguished guests, Brandix Apparel Ltd held its inaugural vendor summit at the Cinnamon Grand Hotel The conference while focused on the importance of ‘stepping up’ collaboration among the supply chain partners, it also provided an opportunity to felicitate the organization's global vendor base.

Brandix CEO, Asroff Omar making the welcome address stressed on the many challenges the apparel industry faced as a result of rapid changes in the industry over the past few years. He said that their challenge has been not only to deliver innovative products, but also to be flexible to quick changes in style, while maintaining a high standard at a low price. He said that they have responded by aspiring towards their vision ‘to be the inspired solution for branded clothing’. In order to realize this vision they have invested heavily on vertical integration, focused on product development and design, enhanced their spending on training and development of their Human Resources and attracted a new category of Executives to complement their experienced team in order to grow aggressively. Most importantly, they have recognized the importance of collaborating with their suppliers.

Ajith Johnpillai, Managing Director, Brandix Casualwear Ltd presented an overview of Brandix and its operations. It was revealed that over the past few years Brandix had consolidated its vendor base by over 50 percent.

Samal Dissanayake, Manager, Procurement, Brandix Casualwear Ltd said that all those who are with them now are partners in their venture and they value them so much. He pointed out the need to focus on a concise vendor base that can adapt swiftly to the rapidly changing market requirements – such vendors will grow with them. He also stressed the importance of supplier relations and Key Performance Indicators (KPI’s). He said that many of the participants present knew the benefits of maintaining good supply chain KPI’s and how it has helped them grow their business. He said that they have realized that this is no longer a journey that they can go alone. But to make their mutual relationships grow qualitatively and quantitatively, they must know their requirements clearly.

The Head of Supply Chain, Brandix Casualwear Limited, Sunil Panwar also spoke of the supply chain going forward.

Udena Wickramasooriya, Director Brandix Lanka and Head of the Brandix India Apparel City, spoke of the opportunities for both local and international vendors that arise from the mammoth Indian venture regarded as a new frontier in global expansion for the company. The Central Government of Andhra Pradesh’s commitment to developing the textile and apparel industries as well as its rich base of highly skilled and trained specialists, were the strong fundamentals used to make India a natural choice for geographic diversification.

Wickramasooriya said that in simple terms the project is a combination of speed, flexibility, cost efficiency and innovation. This will drive the Brandix vertical solutions approach and they envisage a self-sufficient 1,000-acre city, which will follow the concept of ‘fibre to store.’ as they carry with them over 30 years of expertise, best practices and partnerships towards the development and success of the project, in collaboration with a world-class vendor team.

The summit concluded on a high note with the distribution of awards to key vendors as tokens of appreciation for their hard work and commitment. The top Awards for the Vendor of the year for Textiles and Accessories were presented to Brandix Textiles Limited and Stretch Line (Pvt) Limited respectively.

Brandix Apparel’s parent company, Brandix Lanka Limited is Sri Lanka’s largest apparel manufacturer as well as the single largest contributor to the country’s export portfolio. The company is a USD 280 million international organization with over 20 manufacturing facilities in Sri Lanka and international sourcing offices. Brandix caters to the world’s top retailers such as Gap, NEXT, Marks & Spencer, Abercrombie & Fitch, Levis. The Group’s command of its supply chain in both woven and knits is its key strength; this includes Apparel Manufacturing and Finishing, Design and Development, Fabric and Accessories, including thread, buttons and hangers. The company’s ethos encompasses the ideal of providing complete solutions to the fashion industry.

- Asian Tribune -

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