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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2620

Dulux Paint on child saving path

By Quintus Perera, Asian Tribune

Colombo, 30 May, (Asiantribune.com): The Dulux Child Protection Fund received further exposure during Vesak when the CIC Banners Paints sponsored “Banners of Hope”, carrying the message “Help An Innocent Child Bloom” which was displayed at prominent locations in Colombo to raise funds and awareness for this worthy cause.

Significantly, the banner of hope brought concerned citizens the opportunity not only to donate funds but also to pledge support to the cause by signing on it. When it was displaced at Nuwara Eliya more than 2,500 signatures have been collected at the first event arranged in Nuwara Eliya during the Sinhala New Year/Easter weekend.

Encouraged by the success at Nuwara Eliya CIC Paints launched this new initiative during the Vesak Weekend from 12 – 14 May in Colombo. In Nuwara Eliya, it was a 100 ft banner in Colombo it was 20 banners 80’ high and they were displayed in four locations. They were awareness cum fundraising campaigns for the work of the Dulux Child Protection Trust Fund which addresses the issue of child abuse in Sri Lanka.

In this call-to-action programme, public that empathizes with the cause, for prevention of child abuse can place their signatures on the banner and make a contribution, confirming their support.

CIC Paint’s work in child protection has received global acclamation and this particular programme is a continuation of their commitment to care and safety of the children from abuse. The fund intends to create sufficient awareness to discourage perpetrators and encourage reporting by witnesses and victims through education and awareness of the problem which helps in prevention and funds are required to care for the victims.

The Dulux Child Protection Trust Fund, which worked in association with the National Child Protection Authority (NCPA) offers support for the care of victims and to raise awareness, recently took on the task of setting up a Drop in Centre for street children in the Borelea area in Colombo. The “Drop in Centre” located at Baseline road is one of many projects currently supported by Dulux Child Protection Fund and several more are planned for the future.

- Asian Tribune -

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