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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2673

Land Rover pairs with Maria Sharapova.

By Quintus Perera – Asian Tribune

Colombo, 06 December, ( Land Rover has announced a multi-year relationship with Wimbledon Champion and one of the world's most talented female athletes – Maria Sharapova.
The internationally regarded 18-year-old will formally assume a new role as an ambassador for the Land Rover brand at an exclusive Land Rover VIP event in New York. The multi-year relationship includes her use of Land Rover vehicles, and her participation in retail promotions and events.  Tennis star Maria Sharapova with Land Rover Tennis star Maria Sharapova with Land Rover

Sharapova joins the Land Rover team with a multitude of accomplishments including winning Wimbledon in 2004 and being named among the "50 Most Beautiful People" by People Magazine in 2005. Her global personality and strong performance in international tennis is the perfect match for Land Rover, a brand that offers a modern line-up of powerful and award-winning Sport Utility Vehicles.

"Her drive to win on the court combined with her need for the latest technology to keep her on the road to success means this new relationship is a winning combination and a natural fit," said Mike O'Driscoll, President, Aston Martin Jaguar Land Rover North America. "In many ways, she reflects the same sense of adventure and extraordinary abilities that our vehicles represent. Maria's determination and inspirational success combine to make her a global icon and we are delighted that she will be associated with Land Rover."

Having introduced three new models – the Land Rover LR3, Range Rover Sport and the 2006 Range Rover – in the last 18 months, Land Rover has established an award-winning portfolio of SUVs.

"Having the right transportation is very important to me as it takes me to practice, to the game and to all my personal appearances," said Maria Sharapova. "When I won Wimbledon, I told myself, 'now I can have a Land Rover.' Now that I am driving myself I love the protection and style that this adds to my daily commute."

In Sri Lanka Land Rover is distributed by Frontier Automotive. CEO Frontier Automotive, Sheran Fernando said that apart from its sporty and off road capabilities, Land Rover is increasingly becoming the choice of the connoisseur. Maria Sharapova personifies Land Rover’s success in achieving a breadth of capability that is seen in the entire product range.

- Asian Tribune -

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