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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2611

Arpico Supercentres and superstores offer Loyalty Cards to offer more benefits to customers

By Quintus Perera - Asian Tribune

Colombo, 13 April, ( Richard Peiris (Arpico) has been in successful business for the 75 years and the success is mainly due to their care for their customers. Thus they are fulfiling the cherished norm of any successful business in making their customers “The King” in Arpico Supercentres and superstores.

To crown the Arpico supermarket customers, they are introducing an exclusive loyalty Card to their customers - Silver Card and Gold Card. The Silver will be awarded to all those who shop at Arpico supercentres and superstores and customers who shop for over Rs 250,000 within a year will automatically qualify for a Gold card to enjoy enhanced privileges.

Pravir Samarasinghe, Director/Chief Operating Officer, Richard Peiris explaining to the Press the simple operation of the Cards at a Briefing held at their Navinna Head Office, last week said that in their 75 year journey one of the most successful factors has been the strong relationship with their stakeholders, specially, their customers.

He said “Everyone of us sincerely believe that they are successful in business due to the loyalty of their customers”. He said that the introduction of the Card is to appreciate the continuous customer patronage. This is the contribution by them in return to the contribution their customers make.

Obtaining the Card is simple. Once the application form is filled and hand it over with Rs 100 enrolment fee to the cashier, the customer will get a temporary card immediately, and the actual card will follow within 14 days.

The customer is entitled for 0oints on their purchases – every purchase of Rs 100 will give one point and points earned will be equivalent to the rupee value. These points could be redeemed immediately or could be allowed to be accumulated. The accumulated points could be redeemed later or can be forwarded for special gifts, discounts, prizes, surprises, exciting in-store deals, free shopping and even custom9ized offerings.

Richard Pieris entered the supermarket sector fives years ago and has been successful in introducing the hypermarket concept to Sri Lanka. Within a short period of time it has managed to become a household name for convenient shopping as their outlets are well stocked with more than 35,000 high quality products.

- Asian Tribune -

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