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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2367

HSBC Premier, creates home away from home

By Quintus Perera – Asian Tribune

Colombo 20 May, (Asiantribune.com): HSBC Premier is the first example of a truly global mass affluent banking service that offers international recognition as well as innovative products and services, said David J H Griffiths, Chief Executive Officer, Hong Kong and Shanghai Banking Corporation, at the HSBC Premier Outlet in Flower Road, Colombo last week at a Press Briefing to announce the introduction of HSBC Premier.

In Sri Lanka, a highly skilled team has been put in place to provide appropriate investment options and solutions for customers to achieve their financial goals, while enabling them to enjoy tremendous benefits and rewards.

He said that there are around 47 million mass affluent consumers in Asia-Pacific, and their numbers are growing and their needs evolving. These customers are increasingly internationally-oriented, sophisticated and knowledgeable. HSBC Premier is designed to help them exploit opportunities locally and overseas, to grow wealth, achieve financial security and enjoy the exclusive and exceptional rewards of their success and hard work.

HSBC has launched the first truly global, personal financial solution service for the growing number of affluent customers around the world. HSBC Premier offers customers the opportunity to move around the world without changing the way in which they bank, or even the company they bank with. The new HSBC Premier provides an unmatched banking experience to its customers through a range of products and services that make full use of HSBC’s international expertise.

Customers may also enjoy pre-approved Premier credit cards offering access to an extensive range of local shopping, dining and hotel privileges and discounts when they travel overseas.

Those ‘HSBC Premier’ customers can enjoy services: such as a Premier customer in any one country is automatically entitled to join Premier in other countries/territories with the minimum entry requirements waived; a wide range of local shopping, dining, hotel and recreational privileges and discounts are available when customers travel overseas through HSBC’s Home & Away programme ; access to a 24-hour worldwide emergency service, which can provide credit card replacement and emergency cash equivalent to USD 1000 and 24-hour service centre catering exclusively to Premier customers, so that customers can receive professional and efficient service at any point of time.

Griffiths further said that there are around 47 million mass affluent consumers in Asia-Pacific, and their numbers are growing and their needs evolving. These customers are increasingly internationally-oriented, sophisticated and knowledgeable. HSBC Premier is designed to help them exploit opportunities locally and overseas.

Premier customers can also walk into any of the 250 Premier Centres around the world, which have been redesigned to carry a contemporary look and feel across 35 countries and territories. The new HSBC Premier indigo branding represents a fresh approach to premium banking, attuned to the changes in the needs and the modern taste of the Bank’s most valued customers.

Through the re-branded Premier outlets, customers will receive the same high quality, personalized service as they would in their home country or territory with the help of 4,000 highly trained relationship managers and 2,500 support staff. In Sri Lanka, HSBC has a dedicated highly skilled team of 35 Premier relationship Managers all accredited to the global standard of HSBC who, together with other dedicated Premier servicing staff will be providing every possible personalised.

HSBC Premier servicing a customerHSBC Premier servicing a customer

- Asian Tribune -

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