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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2611

Two New iPhones from Apple: Models 5S and 5C

Hemantha Abeywardena writes from London…

The release of two iPhones on the same day did not come as a surprise to anyone, as the speculation was rife on the internet about the simultaneous release of the two devices.

The high end model, 5S, has been designed in order not to lose Apple’s position in the upper stratum of the smartphone market. With the inclusion of A7 chip, Apple claims that model 5S is twice as fast as iPhone 5. The model that comes in gold, silver or stale is equipped with what Apple calls Touch ID – a fingerprint scanner.

The fingerprint scanner is integrated with the Home button in such a way that the need of a password becomes completely obsolete.

Since people are not keen on typing in password every time they activate the phone, Touch ID has the potential to attract customers to iPhone 5S – in theory, though. If the gadget is capable of making an explicit distinction between the real owner and everyone else, it may be a game changer in due course, unless a rival comes up with a similar strategy or even better one.

The less expensive model, 5C, comes in five colours –green, white, blue, red and yellow. It has 6-inch retina display and A6 chip. This model is clearly aimed at the Chinese market. In addition, Apple may be trying to woo those who love Samsung products. iPhone 5C has a plastic casing into which the antenna is embedded.

The new iPhones are going to be based on IOS7 operating system. Apple hopes that the new operating system is innovative enough to take on Google and Microsoft, the rivals in the market, on the software front.

Although the model 5C is cheaper than model 5S, difference is not significant enough to make the former more attractive.

The improvements made in front-facing camera and back-facing camera and the introduction of faster chips are parts of the linear progress of the product. The only revolutionary step is the Touch ID, which guarantees that unauthorized access to the phone is denied. If the feature acts as anticipated in the event of identifying the true owner, Touch ID has the potential to be a game changer in the smartphone market.

We have to wait for weeks, if not months, to see whether Touch ID is revolutionary as it seems. When SIRI, the voice guidance, was introduced with iPhone 4S, the same euphoria broke out on endless online forums until it died down much faster than the way the excitement built up for the feature.

The fate of the two iPhones is crucial for Apple, if it wants to maintain its position in the smartphone market, having been shaken by the leaps of success of the rivals. Otherwise, the move may be branded by Apple loyalists as iFlop for its inability to turn the company fortunes around.

- Asian Tribune -

Two New iPhones from Apple: Models 5S and 5C
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