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Asian Tribune is published by E-LANKA MEDIA(PVT)Ltd. Vol. 20 No. 110

Do you hear what I hear?

By S.H.Moulana - Riyadh

Do you hear what I hear? I hear a child’s cry, stubbornly demanding ‘something’, it is not from one of the famine hit African countries and not even from one of the conflict hit Middle Eastern countries but strangely enough from a child, accompanying the parents, at the checkout counter at a supermarket.

This has become a very common scenario in any supermarket and in any country, these days.

In a recent survey conducted in the UK, parents have shown their frustration that full of junk food has been made available near the supermarket checkout counters.

Kids are more often than not being tempted to pick up and throw it at the running conveyor belt along with their parent chosen home needs.

A campaign called ‘junk free checkouts’ is being launched in the UK. It aims to force supermarkets to stop selling sweets near the cashier’s counter, which always exploits the ‘pester power’ of children who nag their parents to buy the snacks.

The initiative, announced by the British Dietetic Association and the Children’s Food Campaign, comes in the wake of a nationwide survey.

Health campaigners have long called for supermarkets to stop selling unhealthy snacks near the counter, a practice, they say, often targeted at children.

We note that this practice is not limited to Britain but a global tactic to trap the kids.

A campaign similar to what is being adopted in UK is ideally suited for every country, to save the children from falling victims to this ploy of the supermarkets.

- Asian Tribune -

 A campaign called ‘junk free checkouts’ is being launched in the UK.
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