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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2426

Three Wheeler Drivers/Owners up for a lucrative time

By Quintus Perera - Asian Tribune

Colombo, 18 September, (Asiantribune.com): Not only any responsible government did anything towards three wheeler operators (drivers and owners), but they even failed to insert a definition of the three wheeler and its operation in the Transport Act, lamented, Lalith Dharmasekera, President, Sri Lanka Three Wheeler Welfare Association.

Dharmasekera was commending the undertaking by the Rolling Wheels (Pvt) Ltd towards the overall uplifting of three wheeler drivers/owners at the launching of the Three Wheelers as a medium of advertising at Seafood Restaurant, Colombo last week.Picture of model three wheeler advertisingPicture of model three wheeler advertising

He said that certain media and other organizations were earlier using the three wheeler – a powerful advertising media by way of stickers, but subsequently The Association has advised their member three wheeler drivers not to allow any kind of advertisement free of charge.

This scheme launched by Rolling Wheels is unique and innovative, while the scheme when operated affords tremendous benefits by way of remuneration and commission, but also a well-mannered and disciplined three wheeler driver lot. Three Wheelers carrying advertisements also immensely benefits the advertisers and the Rolling Wheels who maintains the scheme.

A Market research survey carried out for two years has indicated that advertising in hiring three wheelers that at least 81 percent effective reach to the public within a week of advertising.

Dr Samila de Silva, Chairman, Rolling Wheels explaining to the Press said that the project is launched under most stringent disciplinary norms and the slightest violation of their code of conduct and rules would warrant the cancellation contract of the three wheel driver.

He said that the photograph of the three wheel driver, the vehicle number, the telephone number of Rolling Wheels would be pasted on the back of the driver’s seat so that any untoward activity affecting the travellers in the three wheeler could promptly be reported.

Each of those who enrol with Rolling Wheels to carry advertisements of various clients would also be issued with distinctly identifiable cards. They would also be issued with uniforms. Under a certain specific scheme the advertisement carriers would be paid a commission.

Dr de Silva said that those three wheeler drivers who carry out their tasks successfully also are up for further lucrative benefits such as insurance schemes, books and necessities for their children.

He said that it took three years to take the scheme off the ground as they were meticulously involved in various studies and a two year research survey also carried out to formulate the most suitable scheme that would ensure sharing benefits of this novel scheme by all the stake holders.

Initially the project would be commenced in Colombo with 7,000 three wheelers, and subsequently it would be expanded to suburbs and the other districts of the Island.

Ravi Bamunusinghe, Researcher, Research Consultancy Bureau gave the details of the research survey their agency carried out for the Rolling Wheels.

Officials of the two major three wheeler associations – All Island Three Wheeler Drivers and Owners Association and the Sri Lanka Three Wheeler Drivers and Owners Association fully endorsed the scheme put out by Rolling Wheels pledged their support.

They asserted that the scheme is unique as their aim too has also been to have a disciplined three wheeler drivers and under this scheme they would not only be a disciplined lot but also could work with honour and dignity.

- Asian Tribune -

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