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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2642

Fourth Reggie Candappa Craft Awards

By Quintus Perera

Colombo, 21 October, (Asiantribune.com): Creativity is an attribute that needs to be nurtured and nourished and Reggie Candappa knew how to do this said Ms Neela Marikkar, Co-Founder, Reggie Candappa Foundation and Chairperson, Grant McCann Erickson, said at the Press Briefing to announce Fourth Crafts Awards Ceremony held at Taj Samudra Hotel last week.

The entries are now open to all the agencies, production houses, individuals and freelancers involved in advertising and allied fields to present and be recognized and would be rewarded for their most skillfully created advertising art forms.

Submissions can take any form of Above and Below The Line print ads created and published in the past year from 1st October 2006 to 31st October 2007 in all three languages within the categories of typography, logo usage, use of illustration, photography, copywriting and art direction.

Ms Marikkar continuing said that Candappa was a true lover of both the art and the artist. For everyone who came into contract with him in the field of advertising or purely art, it was an opportunity of learning. He was not only her greatest inspiration; but he had a hand in fashioning the early footsteps of some of today’s creative greats in the world of advertising.

She said that Reggie Candappa Awards is one way to continue the wonderful legacy that he left behind. She said “It is also a special tribute to a great man who still lives on in our hearts”.

Reggie Candappa Foundation was set up to commemorate the dynamic life of the late advertising doyen Reggie Candappa, widely considered as the Godfather of Sri Lankan advertising industry.

The Awards were conceptualized by his family on the first anniversary of his passing and have been showcasing the crafting talent and artistic ability of the advertising industry in Sri Lanka since 2004.

- Asian Tribune -

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