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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2793

Asian Rising Business Star of the Year

By M. Burhanuddin Qasmi

The Asian Business Awards Middle East (ABA ME) 2007 will recognize and reward pioneering businesses that have blazed new trails and set new benchmarks in the Middle East business world on December 8, 2007 at Emirates Palace, Abu Dhabi, UAE. It is poised to become the region's annual showcase of exemplary business enterprise. In its debut year, the ABA ME will recognize and honor contributions of entrepreneurs from the sub-continent to the region. With all the glitz, glamour and excitement of a world class event, the ABA ME 2007 Award Night will be graced by an exceptional assembly of Business Titans and Dignitaries from across the world. Abdullah AjmalAbdullah Ajmal

After a month of online nominations for the biggest Asian business award event of the region, the Asian Business Awards Middle East (ABA ME) presented by Al Barari, saw thousands of nominations pour in. PricewaterhouseCoopers, one of world’s leading business advisory services and the ABA ME event architects Indian Expressions – Axis International Group & Real Media- Zee Network collated all nomination details captured exclusively through the event’s dedicated website www.abameonline.com across the vibrant four week campaign and presented them to the high profile ABA ME Grand Jury for their consideration.

An official ABA press statement disclosed that a five member Grand Jury, after discussions, detailed background reviews, confidential notes on employee comments, corporate and public opinion notes on each of the nominees, selected three ABA ME 2007 finalists in the six public nomination categories.

The ABA ME 2007 Finalists represent some of finest business talents and minds in the Middle East. The criteria and parameters for the ABA ME do not depend on commercial performance alone. With corporate social responsibility initiatives, sustainability development – social, economic and environmental, contributions to the new and emerging knowledge based corporate interface, being a catalyst of positive change and upholding traditional Asian values & honoring the Asian culture being key areas of focus in these considerations.

The 18 Finalists (three under each six category) entered the ABA ME polls that opened November 11th at 9am through December 1st at 9am. The categories are:

Outstanding Asian Business Woman of the Year

Outstanding Asian Business Man of the Year

Asian Rising Star of the Year

Young Asian Achiever of the Year

Outstanding Asian Contribution to the ME Development

Asian Business Leader of the Year


The ABA ME polling module is designed to be 100% public vote based using both the online facility and SMS.

The ABA ME Grand Jury which has selected three finalists for each six category for public poll has eminent personalities from the professional and business community who have in-depth knowledge of the region and its commercial environment. Jury members are of different nationalities representing a non- Asian profile so as to provide a wider perspective.

Commenting on the selection of the finalists, Nitin Khanna, Partner, PricewaterhouseCoopers, said: “The Jury selected the finalists after considerable discussion and debate, as the qualities of the nominations were of the highest caliber. What set the finalists apart, were their outstanding contributions to business within the Middle East.”.

Mr. Khanna, added, “The initial evaluation criteria for each award category were based around core business performance levels, personal qualities and behaviours. Thereafter, the evaluation criteria were more subjective, as the Jury assessed "qualitative differentiators" of the nominees. Many of the nominees demonstrated one or more of these qualities in their respective fields, which helped the Jury to conclude on the finalists accordingly.”

The Asian Rising Star of the Year

The official ABA web site explains that the Asian Rising Star of the Year is one of ABA ME's most powerful categories. The Rising Star is a Business Innovator and a trailblazer who leads a successful business enterprise that sets new standards of excellence. This extraordinary personality has secured a place in the firmament of the glittering world of business achievers – with a consistent track record of powerful and effective performance. And like a Rising Star, he/she embodies radiance, grace, immense talent and whose future success is destined to be nothing less than meteoric, reads the web site.

Abdullah Ajmal, Deputy General Manager and Member of the Board of Directors in Ajmal Perfumes is selected by the Grand Jury among three finalists under ABA ME Asian Rising Star of the year. He is contesting with Ramesh Prabhakar, Managing Partner, Rivoli Group and Nilesh Ved, CEO, Apparel Group in the same group where a public polling is being conducted through ABA web site www.abameonline.com and SMS to make it to the final award for the Asian Rising Star of the year 2007 on December 8 in Abu Dhabi.

Abdullah Ajmal

Abdullah Ajmal holds the distinction of being the first of the 3rd generation of Ajmals to join the family business. Having served the business in various aspects, Abdullah has worked his way up and at present he holds the post of Deputy General Manager of Ajmal Perfumes. His core responsibilities include managing the company and the strategic planning for expansion of the business in terms of both retail and distribution.

Born in Mumbai – India, Abdullah moved with his family to the United Arab Emirates in 1988. The quest for higher education saw Abdullah move to the United Kingdom where he completed his Bachelors in Marketing and subsequently an MBA with specialization in International Relations.

Having gained valuable work experience in the United Kingdom, Abdullah returned to Dubai where he further developed the French aligned fragrance line within Ajmal Perfumes and succeeded to diversify Ajmal’s clientele through an effective brand-positioning strategy. His mission is to introduce Ajmal Perfumes to more countries in the region and worldwide and to create a broader range of products for Ajmal Perfumes to evolve into a lifestyle brand.

Talking to Eastern Crescent Editor on phone from Dubai Abdullah said, "My grand father is my visionary". His grand father Haji Ajmal Ali evolved from an ordinary farmer to an innovative business icon who migrated from rural Assam in search of livelihood for his lower middleclass family to Mumbai in fifties and in the process established a glorious business empire- Ajmal. Today the second and third generations of Haji Ajmal Ali are in the making of an adorable business milestone which he might have only dreamt about through their wise and innovative polices.

Abdullah says 'it is Allah's mercy alone that Ajmal brand is loved all across the Middle East' and behind his success his parents prayers are like invisible force. Responding to a question he said that he was not aware about his nomination for the Asian Rising Star Award, he only knew it on receiving an official phone call informing his selection among the finalists. He said, "I do nothing special, it is the dedication of my friends working with Ajmal and the teamwork that are bringing outstanding results with the help of Allah".

India is one of the fastest growing economies of the world. Ajmal's base is in India comprising various sophisticated showrooms, factories and retail outlets in Mumbai and other cities. Abdullah says, "You will feel our aggressive presence in the Indian market by the end of December 2007— Insha'Allah". "We are to make Ajmal a global brand" he said.

(A Darul Uloom Deoband graduate and Editor ‘Eastern Crescent’, M. Burhanuddin Qasmi, an English poet is also Director of Mumbai based institute ‘Markazul Ma’arif Education and Research Centre’.)

- Asian Tribune -

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