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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2491

Sri Lanka Government desperate to attract tourists

By Quintus Perera – Asian Tribune

Colombo, 04 December, (Asiantribune.com): In a depleted tourist arrival scenario, Sri Lankan Tourist Authorities are now searching to attract tourists from unconventional areas of the globe and now they are tapping the potential in the Middle-East.

In the month of October there were nearly 8,000 Middle-eastern tourists have visited Sri Lanka. The latest is the government is trying to attract tourists from Iran, another middle-eastern country.

To strengthen ties, specially to get the tourist arrivals from Iran increased Milinda Moragoda, Minister of Tourism visited Teheran recently and signed programme of mutual cooperation on tourism between Sri Lanka and Iran. Morgoda signed for Sri Lanka and Esfandyar Rahm Mashaee, Vice President and President of Iran Cultural Heritage, Handicrafts and Tourism Organization signed for Iran.

At a press conference held at the Sri Lanka Hotel school last week, George Michael, Additional Secretary Ministry of Tourism elaborated the Tourism Minister’s visit to Teheran and said that agreement signed between Sri Lanka and Iran would provide marketing operations and tourism promotion in the region and to select a third market from among the South Asian region to organize joint destination tours among the three countries.

In terms of the Programme information centres will be set up both in Colombo and Teheran, which would provide necessary information of the destination to travelers. Provisions have also been made for cooperation in the field of Hotels and Resorts development and training institutes. Familiarization tours for professional journalists are also encouraged.

Minister Moragoda also had discussions on providing investment opportunities for Sri Lankan entrepreneurs in hotel development and to create joint ventures with Iranian counterparts.

- Asian Tribune -

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