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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2766

Siddalepha plans to introduce 15 varieties of herbal beverages into local and international markets

Sunil C. Perera in Colombo

Colombo, 16 December, (Asiantribune.com): A recently setup BOI company Hettigoda Ayurvedic Food and Beverages [PVT] Ltd plans to introduce 15 verities of herbal drinks and a specially designed Ready to Eat Breakfast within a period of two month.Dr. Victor Hettigoda: "The company has hired a British national who specializes in beverage manufacturing sector to maintain all manufacturing process."Dr. Victor Hettigoda: "The company has hired a British national who specializes in beverage manufacturing sector to maintain all manufacturing process."

Chairman of the company Deshabandu,says the company invests around 300 million rupees and the company has island wide distribution network to reach all beverage dealers of the country.

According to the company the manufacturing plant is already located in Ratmalana and the company plans to use newest technology to manufacture these beverages.

The company has hired a British national who specializes in beverage manufacturing sector to maintain all manufacturing process.

The company’s Chairman said it has already discussed with overseas buyers to expand market network in Germany, UK, France, Sweden and other neighboring countries.

At present the company has held its test trails and all new products have obtained local and international quality certification.Deshabandu , Dr. Victor Hettigoda says the company invests around 300 million rupees and the company has island wide distribution network to reach all beverage dealers  of the country.Deshabandu , Dr. Victor Hettigoda says the company invests around 300 million rupees and the company has island wide distribution network to reach all beverage dealers of the country.

Mr.Hettigoda said initially around two hundred thousand bottles will be issued to the market per day and the company recruits 230 workers to handle the manufacturing plant.

Responding to queries he said the price factor of these products is very low when comparing price of the 200 ml water bottle.

“We want to popularize herbal drinks among the masses .At present low quality water bottles are in the market, but charges very exorbitant prices. Our aim is to make people aware on herbal drinks, he said. The company’s chairman said the all herbal ingredients will be collected locally to manufacture these herbal drinks.

Speaking to media he said the international market is always open for quality products. However it is un-cacheable market due to the international quality standards. “If we produce quality products we can compete in the global market, he said.

At present the Siddalepha group manufactures a various types of herbal medicines and obtained market approval from UK, Germany, France, USA, England, Japan and India to market 15 herbal products in these countries.

- Asian Tribune -

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