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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2584

Implementation of pictorial health warnings on tobacco products - both the front and back – appreciated

By Manjari Peiris
New Delhi, 11 March, (

Dr. Mira B. Aghi, a Behavioural Scientist, Communication Expert and a veteran tobacco control advocate expresses her heartfelt appreciation to Union Minister for Health & Family Welfare, Shri JP Nadda, India, for approving implementation of pictorial health warnings on tobacco products, covering 85 percent of both the front and back, with effect from 1 April, 2016.

She expects that the notified warnings would likely to create a strong impression in the minds of the user who buys the tobacco products. “The pictures are likely to turn them off. The young minds will be hugely impacted by these and will not want to touch the product.”

Dr. Aghi reveals that research on pictorial warnings conducted anywhere have shown that they impart knowledge and motivation due to which the decision to use the tobacco products gets modified. Anything that will reduce the use hurts the tobacco industry and so it is known to present barriers in the way of implementation of these warnings.

She fervently hopes that the Ministry would ignore any suggestions made by the industry, but would go forward to keep its promise to implement the notified pictorial warnings.

Dr. Mira believes that India would well match its neighbors such as Nepal, Pakistan and Sri Lanka who have already implemented 90%, 85% and 80% of pictorial warnings respectively.

“This bodes well for India who is hosting the COP 7 of the Framework Convention on Tobacco Control (FCTC) in November, this year.” She believes.

- Asian Tribune -

Dr. Mira B. Aghi
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