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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2615

Private-Public partnership to drive active style to spruce GDP growth Global food giant Nestle partner Lanka Sathosa

Colombo, 19 March, (Asiantribune.com):

In a unique Private- Public partnership that Sri Lanka has not seen before Global food giant Nestle partnered largest retail chain of Sri Lanka ' Lanka Sathosa', to drive nutrition among the mass market consumer in the C1, C2 and D SEC consumer groups of Sri Lanka. The launch was held at the flagship Lanka Sathosa outlet in Welisara under the leadership of Minister for Industry and Commerce Hon Rishad Bathiyutheen and the Chairman Lanka Sathosa Dr Rohantha Athukorala.

Anyone who's seen kids on a playground knows that most are naturally physically active and love to move around. But what might not be apparent is that climbing to the top of a slide or swinging from the monkey bars can help lead kids to a lifetime of being active said Minister Industry and Commerce Rishad Bathyutheen addressing the parents & kids. Lanka Sathosa partners Nestles top brand Nestomalt in a unique initiative that helps build a healthy nation and strong economy he commented.

Chairman Lanka Sathosa Dr Athukorala voiced " in the last 3 months we see how the revenue has doubled to end the year at a commanding 26 billion rupees and now we are driving towards a 35 billion plus target in 2016. But more importantly we want to drive good habits in Sri Lanka when Lanka Sathosa is a power brand with store equity of 3.4 and brand health of 67% trial to retention.

We started the year with a partnership with Household global leader Unilever partnering Lanka Sathosa launch a new product exclusively in the Laundry Care category that kicked in a 47% growth month on month for largest retain chain. Today we are partner the global food giant Nestle to drive " Active Kids" help develop a stronger economy said Dr Athukorala. This is the essence of the promotion he said.

Latest reseach done in Sri Lanka reveal that as kids older, it can be a challenge for kids to get enough daily activity. Reasons include increasing demands of school, a feeling among some kids that they aren't good at sports, a lack of active role models, and busy working families. The reseach insight include that kids who are active have stronger muscles and bones, can do weight control, decreases risk of developing type 2 diabetes, better sleep and a better outlook on life. This Healthy and physically active kids also are more likely to be academically motivated, alert, and successful. And physical competence builds self-esteem at every ages says the UNCEF.

Lanka Sathosa will become of the most exciting but knowledgable brands in Sri Lanka where the mass market house wife will trust the brand stronger said Chairman Dr Athukorala. Sri Lanka must believe more in stronger private-public partnership that must hinge on greater community stakeholder engagement voiced Minister Rishard Bathiudeen. I like the new found energy levels at Lanka Sathosa. We must make profit within six months commented the Minister Industry and Commerce.

- Asian Tribune -

Minister Industry and Commerce Rishad Bathyutheen addressing the parents & kids
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