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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2041

World's ugliest colour - Dark Green Brown

by Manjari Peiris

The results of a survey led by a group of experts from a marketing company in finding the ugliest colour in the world have just released and it is Opaque Couche or Pantone 448c. It is called Dark Green Brown!

This survey has been conducted on the invitation of the Australian Government by research agency, GFK Bluemoon to find the ugliest colour to be used on cigarette boxes to encourage people to stop smoking.

Nearly a thousand smokers had taken part in this survey and chosen the "drab, dark brown" colour, which they associated with "tar", "dirty" and "death".

It was after this survey that Australia had set out on December 1, to legislate that the color must be used on plain packs of cigarettes alongside graphic health warnings.

The Australian government hopes that the move will make people think twice about continuity of their habits.

Australia became the first country to adopt plain packaging in 2012, and experienced a sharp fall in smoking immediately after the implementation of plain packaging.

Followed with Australia's success The World Health Organization declared and dedicated this year's WNTD theme on Plain Packaging.

Plain Packaging is described in the guidelines for implementation of Article 11 (Packaging & Labeling) of WHO-Framework Convention on Tobacco Control (FCTC) as "measures to restrict or prohibit the use of logos, colours, brand images or promotional information on packaging other than brand names and product names displayed in a standard colour and front style.

WHO Director-General Dr. Margaret Chan stated on WNTD: " Plain packaging reduces the attractiveness of tobacco products. It kills the glamour, which is appropriate for a product that kills people. Plain packaging restricts tobacco advertising and promotion and limits misleading packaging and labeling. Thus it increases the effectiveness of health warnings.

WHO Director-General Dr Margaret Chan said on No Tobacco Day "Plain packaging reduces the attractiveness of tobacco products. It kills the glamour, which is appropriate for a product that kills people."

"It restricts tobacco advertising and promotion. It limits misleading packaging and labeling. And it increases the effectiveness of health warnings."

Source of information: www.fctc.org

- Asian Tribune -

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