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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2346

Sri Lanka: Singapore’s SimpleCRM to support Rs. 200 Bn worth education market with CRM Solutions

By Special Correspondent in Colombo
Colombo, 25 September, (Asiantribune.com):

In today’s world educations has become a larger industry and the last decade’s digital transformation has been the main challenge for the education sector in all geographies. However, it is been evident that according to industrialists Sri Lanka’s education sector had been slow with the adoption of new technology and tools in assisting their services.

Amidst these circumstances, Singapore based SimpleCRM (www.simplecrm.com.sg) recently launched their education management CRM software with a view of catering the Rs. 200 billion worth education market in the country that has over 11,000 schools and 5 million students including the primary, secondary and tertiary sectors.

SimpleCRM officials said that in modern times they have realized that both governmental and non-governmental higher education’s institutes are finding it difficult to manage their student data and maintain student-related information. And to overcome this barrier and to aide Sri Lanka’s education sector to better manage their information systems and data regards to students, SimpleCRM had come forward with this CRM software that has features including to track online inquiries, site-visits, and follow-ups and manage and track inquiry-to-applicant-to-admission process.

CRM systems are software applications used to automate and manage communications with prospective and current students, employees, alumni, donors and everyone in an institution’s community.

Customer information, such as lead’s or customer’s name, gender, educational background, telephone, email, marketing materials, social media and any other relevant information across different channels is compiled into a single database enabling easier information access, allowing to personalize and customize messages and the channels used to deliver the message to the student in a timely manner. Generally every interaction with the ‘customer’ is tracked by the CRM, all in one place. In today’s world, higher education institutions (HEIs) are experiencing vital changes in the way they operate and interact with their ‘customers’, i.e. students, their parents, alumni, employers and staff members.

Higher education clients are demanding more attention and instant service and so proactive universities are turning to technology – customer relationship management systems – to cater to this demand in an effective way.

In Sri Lanka, SimpleCRM aims to provide comprehensive and an affordable customer relationship management (CRM) software to especially the higher education sector. According to SimpleCRM officials, utilizing a CRM system drives faster service. Emails and other types of communication channels may be automated in order to speed up response time.

It may also help at identifying trends which become feedback for marketing, admissions or other departments included in the process. Furthermore, CRM systems provide real-time numbers, data, and graphs that may be useful in decision-making.

For example, the CRM system is capable of showing an exact number of interested male/female students that come from, any specific city or country.

- Asian Tribune -

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