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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2674

First Asia Business Forum 2008 in Sri Lanka

By Quintus Perera – Asian Tribune

Colombo, 14 January, ( Asian region is becoming the engine of growth and industrial hub of the whole world with such enormously developing markets like India and China and the Western countries would not be able to maintain their economic prosperity without these Asian Markets.

This was said by Prof K Kamalgoda, President, Asian Marketing Federation (AMF) at the Press Briefing held last week at Hotel Galadari to announce the “Asia Business Forum 2008” that will be held at Water’s Edge on 26th January.

This Forum which would be in three sessions will be conducted by the newly formed AMF in association with the Sri Lanka Institute of Marketing (SLIM) and is the first ever professional gathering in Sri Lanka to provide the opportunity for corporate sector and marketing professionals as well as regional attendees to participate in a conference that will discuss vital and timely topics around the theme “Business in the New World”

The three sessions will be led by three eminent keynote speakers and some high powered discussion panels. The keynote speakers are: Hermawan Kartajaya, President,, World Marketing Association and his talk would be on “Marketing in the Changing Landscape”.

The second keynote speaker is Prof Hooi Den Huan, Nayang Technological University, Singapore and he would speak on Tapping Global and Asian Opportunities. The third keynote speaker is Prof Arnold Depickere, Murdoch University, Western Australia and his topic is “Using Technology to Create Marketing Opportunities”.

There would also be eminent panelists to lead the discussion emanating from the keynote addresses such as Nimal Gunewardena, Bates Asia; Renton de Alwis, Chairman, Tourist Board; Ravi Fernando, CSR and Branding Director, MAS Holdings; Rathika de Silva, VP on Sustainable Development, Holcim Lanka; Lalith de Mel, Chairman, Hemas Holdings; Micky Wickremasinghe, Chairman, Ceylon Biscuits Ltd; Kelum Patipearachchi, Global Services Country Director, Aviva, Dr Uditha Liyanage, Head, PIM; Dr Harsha de Silva; Dr Hans Wijayasuriya, CEO, Dialog; Prof Rohan Samarajiva, Executive Director, LIRNEasia and Keith Modder, MD, Virtusa.

Prof Kamalagoda continuing said that in view of the rapidly changing business scenario it is vital to capitalize on opportunities and maximize on existing technology to reap a higher return. He said that on investment, businessmen need to increase both their business sensitivity and create capability based on clear strategic direction.

He said that the Asian Business Forum serves as the first annual gathering of AMF to benchmark their best practices as well as to brainstorm cutting edge ideas. The Forum will highlight the opportunities that are already and potentially on offer in the Asian region and how regionalization may provide a key to sustainable profits in this age of globalization.

He said that AMF has formed into federation with 18 countries the presidency of which is now held by Sri Lanka. The major objective of AMF is to involve, promote and strengthen the Asian marketing fraternity.

- Asian Tribune -

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