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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2648

Elephant House to make Sri Lankans go crazy with 'Apple Soda'

Sunil C.Perera in Colombo

Colombo, 25 January, ( In keeping with its zest to titillate the palates of several thousands of Consumers Island wide, Elephant House has introduced the latest addition to its portfolio of beverages - Elephant Apple Soda. This excitingly new apple flavored soft drink gives consumers the chance to savor the perfect apple flavor. Elephant Apple Soda brings with it a certain sense of jubilation and celebration. With its welcome fizz, it bubbles into associations of happiness and partying, thus making it a perfect choice for anyone and at any time.

Vice President and Head of Beverages S. Srikanth said that the Apple flavor is widely perceived as a top range flavor in most Asian markets. "The Apple flavor is a taste which has been growing in popularity over the past few years in the Sri Lankan market.

Although apple as a taste and fragrance has been commercialized in many forms, research shows that the apple flavor has still been not exploited to its fullest. Our dynamic in-house R&D flavor professionals have thus created just the right apple flavor to suit Sri Lankan palates. In fact the strong sweet apple aroma and its unique taste have brought an ecstatic feedback from vastly different consumer groups. We continually research, and, are aware that our consumers' needs and wants vastly differ from one person to another. Our promise is thus to give each and every consumer his/her preferred flavour", he added

President, Consumer Foods and Retail Group of JKH, Jit Gunaratena said that Elephant Soft Drinks with a history of over 100 years in the Sri Lankan market is still the strongest beverage brand. "From unique flavored drinks such as EGB, Necto, Orange Barley, we
offer our consumers a wide range of flavors to enjoy and quench their thirst. Elephant Apple Soda is yet another introduction to reward our customers' need with a unique experience. As the market leader we consider it our privilege to set high standards and
propel the Sri Lankan beverage industry to new heights. Elephant House has invested around R. 800mn in the production facility and has a strong commitment to serve it customers with high quality beverages", he added.

Elephant Apple Soda is currently offered in three different pack sizes of 250ml, 400ml, and the large 1.5ltr plastic bottle and has been priced on par with Elephant House's other sweet flavored carbonated drinks. With its unique unmatchable apple taste and enticing sweet aroma, Elephant Apple Soda is available in all leading outlets and supermarkets and is all set to take Sri Lanka's beverage market by storm.

- Asian Tribune -

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