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Asian Tribune is published by World Institute For Asian Studies|Powered by WIAS Vol. 12 No. 2770

Sri Lanka Adverising Agency Triad clinches the only Gold at Chillies 2008

By Quintus Perera - Asian Tribune

Colombo, 03 March, (Asiantribune.com): Triad Advertising (Pvt) Ltd who won the only Gold at the Chillies 2008 are hopeful of a big win at Adfest encouraged by their achievements for three consecutive years in 2006, 2007 and now 2008. They look forward to gain international recognition far their many unconventional and out of the box creative ideas.The Chilliies 2008 Press Briefing in progress:(L to R) - Nimal Gunawardena - MD Bates Asia, Tilan Wijesekera- Member - Chillees Steering Committee, Nilin Karunaratne, Chairman, Chiillies Steering Committee, Dilip Jayaweera- Joint MD Triad, Varuni Amunugama Fernando Joint MD Triad, Tharanga Gunasekera -  Member - Chillees Steering CommitteeThe Chilliies 2008 Press Briefing in progress:(L to R) - Nimal Gunawardena - MD Bates Asia, Tilan Wijesekera- Member - Chillees Steering Committee, Nilin Karunaratne, Chairman, Chiillies Steering Committee, Dilip Jayaweera- Joint MD Triad, Varuni Amunugama Fernando Joint MD Triad, Tharanga Gunasekera - Member - Chillees Steering Committee

For Chillies 2008 there were 975 entries, but for Chillies 2007 there were 1,100 entries and around 30 agencies competed.

Accordingly, winners Tally at the Chillies 2008: Triad Advertising 1 gold, 2 bronze, 3 finalist; Leo Burnett Solution Inc – 4 silver, 12 bronze, 14 finalist; Bates Asia Strategic Alliance – 3 silver, 8 bronze, 5 finalist; Phoenix O and M – 2 silver, 3 bronze, 7 finalist; Grant McCann Erickson 1 silver, 9 bronze, 7 finalist; Saatchi & Saatchi – 3 bronze4 finalist; Lowe LDB 2 bronze 7 finalist; JWT 1 bronze, 2 finalist; Masters DDB – 1 bronze, 2 finalist; Sarva Integrated 2 finalist; Ogilvy Action (Pvt) Ltd – 1 finalist; Ruby Studio 2 finalist and Minds Draft FCB – 1 finalist.

There were over 70 categories of awards in the print, radio and TV media as well as integrated marketing areas Nalin Karunaratne, Chairman, Chillies 2008 Steering Committee said that the quality emerged trimphant and willing gold is quite difficult which takes a world-class effort, at the Chillies 2008 media briefing . He said that this year quality took pride of the place and for the first time in the 3 year history of the Chillies, the 2008 Chilies produced only a solitary Gold.

Karunaratne said that the international judges have commented that some of the award winning creative products as both regional and world class. The process is in place to root out advertisements that appeared to be scams which would have been done to win awards or are not original. He said that it is very necessary to boost the industry to match international standards.

He said that this process was put in place after Chillies 2007 reportedly saw significant submissions of inauthentic work prompting concerned industry leaders to appeal t the steering committee. Chillies plan to implement this process in the future and s and indicated that stringent evaluation would not discourage advertisers.
In a statement Triad indicated that the Gold winner was created for the Environmental Foundation on the insight that nobody drops garbage on their own doorstep and therefore, Triad implemented an “art against garbage” approach to deter people from spoiling the environment.

He said that some were concerned that only a fewer awards were given which would dampen the enthusiasm. He said that it would not be the case as for that result the blame should go to the industry, rather than levelling it at the 'Awards'. They look for creations of international standards and maintain unity within themselves.

Tharanga Gunasekera, Steering Committee Member said that performance in radio was disappointing while TV categories also saw intense competition, but there was a strong competition for awards in the integraed communication segment.

Triad the believers of insightful cutting-edge creativity have had the ability to deploy its competencies to build strong brands for its clients. It takes a communications agencies purpose beyond the norm of mainstream media to ideas that are creatively effective. Tday it is proud to be associated with the many creative custodians of Sri Lankan brands like Hutch, Laugfs, SLT Solutions, People’s Bank, Emerald, Rainco, Maliban, Elephant Soft Drinks, Paracetol, Perera & Sons, No Limit, Sisil, Nature’s Secret and Chrysbro.

Varuni Amunugama Fernando, Joint Managing Director, Triad said that to be the agency of the year for the third consecutive year was a great achievement in the Company's 15 year history. She said that they went after the Golds and to be the number one and they did it in an ethical way. She said the winning of the Gold was a team effort and paid tribute to the staff.

Leo Burnett Solutions Inc (LBSI) the local office of the internationally acclaimed advertising agency network Leo Burnett Worldwide celebrates a resounding success as it retained its position as most awarded agency at the Sri Lankan Advertising Awards – The Chilies 2008.

In a statement LBSI indicated that winning an impressive 16 metals across all categories, LBSI was further gratified to learn that it had won almost a third of all metal awarded at the Chillies 2008

This remarkable result was further sweetened for the agency as they also won a Bronze for Stage Light & Magic’s Pusedilla in the coveted ‘Campaign of the Year’ category. The many successes ultimately reinforced the young agency’s reputation of being the most awarded creative agency in Sri Lanka, today as, its wins at the Chilles 2008 follows on from similar success at last year’s Chillies, when it wa also recognized as the most awarded agency.

Bates Asia Strategic Alliance which won 11 metals including the coveted Campaign of the year to confirm that it is a key player to reckon with on a level playing field where the rules of the game are not subverted through scam ads.

In a statement Bates Asia indicated that winning both the Print and TV campaigns in the services category in addition to 4 individual ads for Hutch, Bates topped it by winning the Campaign of the Year for their “Where it matters to me” campaign for the brand It also won Metals for a TV ad for Nokia, Radio ad for AmCham and Direct Marketing work for DHL. It had several Finalist awards too including a couple for yet another multinational client, Holcim.

A hint of what was to come was given at the Judges Forum when an eminent foreign judge who does not mince his words praised the Hutch campaign as one that combined strategy, creative work and an innovative media buy where Bates succeeded in providing a business solution to their client rather than seeking to win awards, the statement indicated.

For Chillies 2008 there were 975 entries, but for Chillies 2007 there were 1,100 entries and around 30 agencies competed

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