The Wall Street Journal in its 24-25 October weekend edition gave a promotion spread for Sri Lanka encouraging visits to this South Asian nation in the Indian Ocean highlighting four unique tourist experiences noting that it was five years after the end of its quarter-century-long civil war.
Prominently displaying the feature it says “Sri Lanka seems to be at a tipping point. Five years after the end of its quarter-century-long civil war, tourists are being lured back to Sri Lanka by friendly locals and an abundance of natural and man-made beauty”.
WSJ further reports “This petite island nation—totaling just 25,000 square miles but including the 4.5 million-resident city of Colombo—offers everything from leopard safaris and surfing to ancient temples and complex curries”.
The Wall Street Journal has a daily circulation of 2.3 million and a digital subscription close to a million. It’s readership is ten times more, according to media surveys, and the weekend edition, the one that carried the Sri Lanka story, has far more than the normal daily circulation of 2.3 million.
The paper goes to the hands of those who are in corporate sector. A spread of this nature for a developing nation such as Sri Lanka is very rare.
The Journal says four experiences that would be challenging, if not impossible, to find anywhere else that You’ll Find Only In Sri Lanka, the caption of the article.
Here are the four The Journal identified:
1. See where Lipton started. Sir Thomas Lipton ’s Ceylon tea company has its roots in Haputale, a town in Sri Lanka’s misty Hill Country. In 1890 the Scottish entrepreneur bought plantations there and began shipping the leaves that fueled an empire back to England. Day tours by Colombo-based company Trekurious begin with a Champagne brunch in a historic planter’s bungalow, followed by a visit to Lipton’s first factory, still in use. Learn to pluck tea leaves from bushes and finish with a cup of tea at “Lipton’s Seat,” where Sir Thomas meditated, gazing out over the verdant hills. $100 a person,
2. Feast on curry with Dutch Burghers. A legacy of Sri Lanka’s Dutch colonists and their descendants (known as Dutch Burghers), lamprais is a uniquely Sri Lankan dish. Wrapped in a banana leaf, this aromatic combination of rice, pork and beef curry, shrimp paste, sweet-onion relish and meatballs is served around the country. But the Dutch Burgher Union, a dusty, atmospheric members club built a century ago, dishes up Colombo’s best in its modern cafe. Ordering a day in advance is advised. 114 Reid Ave., Colombo, dutchburgherunion.org
3. Pan for sapphires. Sri Lanka is a well-known source of high-quality precious stones. Hidden in the bottom of the Ellawala River near the town of Eheliyagoda, 50 miles from Colombo, are blue sapphires, rubies, garnets and aquamarines. Using a woven cane basket called a nambuwa, visitors (and prospectors) sift water by hand. Alternatively, climb into a 10-meter-deep mud pit to extract some (hopefully) jewel-studded dirt. From $270 for two people, including a stay at a local agriturismo,
4. Visit the Buddha’s tooth. Traveling to the Kandy Kingdom to find the Buddha’s tooth sounds like a children’s fantasy adventure, but it’s a trip every Sri Lankan Buddhist hopes to make at least once. The relic is kept in a guarded temple complex in Kandy, a central city that was the capital of the last Sinhalese kingdom.
– Asian Tribune –